Copilot+ PC launch event: stage with LED screen and seated audience

Form speaks in design.
Emotion is a structure.
Every idea needs space.

Ali Can Elagoz
Creative Director, Istanbul

Brand systems
Packaging
Key visuals
Retail experiences

[email protected]

Selected work

  1. 01Theatre Posters Cihangir Atölye SahnesiPrint & posters11 posters, 50 x 70 cm
  2. 02Intercultural Art DialoguesBrand systemsFestival identity
  3. 03IKSV Theatre FestivalKey visuals3D key visual, 2020
  4. 04Copilot+ PC UAE LaunchRetail experiences & activationsMicrosoft EMEA, Sharaf DG
  5. 05Copilot+ PC AI CoutureRetail experiences & activationsMicrosoft EMEA, Arab Fashion Week
  6. 06Modernist LookBrand systemsRebranding
  7. 07CurryFit: Taste of HomeBrand systemsVisual universe
  8. 08JowpackBrand systemsNaming, identity, ads
  9. 09Maxeo Safety FootwearBrand systemsBrand identity
  10. 10RFS x REMI Calendar 2026Print & postersCharity calendar, 2026
  11. 11Beautea New YorkPackaging & presenceHerbal tea packaging
  12. 12Huncalife PackagingPackaging & presenceSeasons Footcare, HS Nature
  13. 13TicTac TaktikKey visualsWorld Cup 2014, Facebook game
  14. 14Ülker Golf LungoKey visualsFacebook campaign
  15. 15DHL Supply Chain Employer BrandingKey visualsWall visuals
  16. 16Film & MotionFilm & motion11 films

Disciplines

  1. Retail experiences & activations
  2. Brand systems
  3. Packaging & presence
  4. Key visuals
  5. Print & posters
  6. AI creative
  7. Film & motion

About

I’ve been designing for 26 years. From brand identity to packaging, posters to film, campaigns to digital experiences, I’m a designer who turns ideas into form.

I start with structure: what should the brand say, to whom, and where? Then I turn the answer into a system. Logo, typography, colour, packaging, key visual and motion work as parts of one idea. Sometimes that means a name and a voice from scratch, sometimes repositioning an existing brand, sometimes one idea brought to life at an event. The approach stays the same.

My work has run in markets from Istanbul to Dubai, Hong Kong to New York. I’ve worked with agencies and with brands directly, taking on design and creative direction in identity, film and motion work.

Together with Neslihan Elagöz, I also support agencies and publishers with copywriting, editing and concept development.

Beyond design I work in 3D modelling, generative AI (Midjourney, Runway ML) and print production. From theatre posters to a charity calendar, I take printed work as seriously as the screen.