03 / Key visuals
IKSV Theatre
Festival
- Client
- Opet, Aygaz, Tüpraş (Koç Akaryakıt Grubu)
- Agency
- Grafist DDB
- Role
- Creative Direction, 3D modeling, key visual
- Year
- 2020
Idea
During the 2020 Istanbul Theatre Festival, a hybrid event shaped by the pandemic, audiences joined from both their homes and traditional theatre halls. We turned this shift into a bold visual metaphor: home sofas and office chairs blending into a theatre seating layout, a tribute to how culture finds its way, wherever we are.
Production
The entire scene was modeled and rendered in 3D, built from scratch to match the visual needs of the campaign (Maxon Cinema 4D and V-Ray). All design, modeling and rendering were executed independently. Celebrating 16 years of sponsorship, Koç Akaryakıt Grubu supported the festival’s hybrid format.
