15 / Key visuals

DHL Supply Chain
Employer Branding

Client
DHL Supply Chain
Role
Creative Direction, key visual, design strategy
Location
Istanbul, Türkiye
Year
2017
A child in a red cape and a yellow DHL shirt

Idea

For DHL’s internal communication strategy, we created a series of wall visuals reflecting the company’s core values in action. From operational excellence to employee safety, each design speaks directly to the workforce in a language they relate to: clear, bold and grounded in reality.

Warehouse shelves with the line: we deliver operations at world standards
Forklift in a warehouse aisle with the line about keeping each other safe at work
Family flying a kite with a DHL plane overhead: being a family at DHL
Illustrated circle of people and logistics icons on yellow