14 / Key visuals

Ülker Golf
Lungo

Client
Ülker Golf Lungo
Role
Art Direction, key visual, composition
Location
Istanbul, Türkiye
Year
2014
Ice cream cones in a river of milk with chocolate and a pair of dice

Idea

We crafted a vibrant visual language for Ülker Golf Lungo, bringing together the brand’s ice cream universe with popular social games like Candy Crush, FarmVille and Poker. Each key visual was infused with playful energy, mixing 3D product visuals and mini-game worlds to drive digital engagement.

Milk river with ice cream, candy and dice
A child leaping over a strawberry ice cream cake in milk
Ice cream cone, a FarmVille sign and a green bush in milk