13 / Key visuals
TicTac
Taktik
- Client
- TicTac
- Role
- Art Direction, key visual, character styling
- Location
- Istanbul, Türkiye
- Year
- 2014
Idea
We created a playful world for TicTac during the 2014 World Cup. Users built their own dream teams using real tournament players, wrapped in a brand-driven, gamified experience. Characters, interface and visual identity all blended to turn football fever into social engagement.