09 / Brand systems
Maxeo
Safety Footwear
- Client
- Maxeo
- Role
- Creative Director
- Location
- Ankara, Türkiye
- Year
- 2022
Idea
We reimagined safety as strength, not restriction. Maxeo’s identity system is built to look tough, feel bold and speak to a new generation of industrial workers.
Scope
Creative direction, visual identity, brand strategy and key visuals. Through type, color and layout, the brand doesn’t just comply, it commands.
Brochure
The brand in print: “Innovation for Maximum Performance”, what Maxeo stands for, and a technical breakdown of the shoe.
