05 / Retail experiences & activations
Copilot+ PC
AI Couture
- Client
- Microsoft EMEA
- Agency
- Promocell LLC, UAE
- Role
- Outsource Creative Director
- Tools
- Midjourney, Runway ML
Objective
Position Copilot+ PC as the go-to tool for creativity and productivity while driving brand visibility and sales through partners like Sharaf DG and Amazon.
Insight
“Empowering creativity with AI-driven innovation.” Copilot+ PC transforms imagination into reality, making it the perfect companion for fashion-forward creators at Arab Fashion Week.
Concept
An immersive experience at Arab Fashion Week that shows Copilot+ PC as the ultimate tool for fashion-forward creators, blending AI-driven innovation with luxury design. I recreated the Copilot+ PC Next-Gen Bloom visual with fabrics in Midjourney and built it into all branding materials. It symbolizes the integration of Copilot+ PC into the fashion world and gave the event a powerful visual language.
Fabric Bloom series
Copilot+ PC Next-Gen Fabric Bloom, Series V2.
Bloom models
Copilot+ PC Next-Gen Fabric Bloom Models: the fabrics worn in couture portraits.
Motion
I also created an immersive video with Runway ML, bringing these visuals to life on large-scale digital screens and adding to the event’s futuristic, interactive feel.
Activation booths
Two activation booths: the Fashionista’s Zone (Create Your Outfits) and the Designer’s Zone (Create Your Collection).
Posters
The same fabrics as Copilot+ PC posters.
Designer collaboration
A strategic partnership with Emirati designer Madiyah Al Sharqi to create an AI-enhanced fashion collection, using Copilot+ PC to merge cutting-edge technology with high-fashion design.
