02 / Brand systems

Intercultural
Art Dialogues

Festival
6th Intercultural Art Dialogues
Agency
Marjinal / Porter Novelli
Role
Creative Direction
Year
2015
Billboard for the festival on the streets of Beyoğlu with the Galata Tower

Brief

In the 6th Intercultural Dialogues Festival in 2015, artists and groups from different parts of the world took the stage and exhibited their work in venues and streets across Beyoğlu, one of the important art spots of Istanbul and of the world, where different disciplines of art live throughout the year.

Identity

The festival celebrates connection through contrast: cultures, disciplines and artistic expressions. The identity embraces diversity with a dynamic system built on contrast, rhythm and symbol-based storytelling. Color, typography and layout shift fluidly across print and digital, like the conversations the festival inspires.

Scope

Creative direction, visual identity, poster design and an art system.

Festival logo with theatre curtains, in white on black and black on white
Festival posters in a gallery setting
Festival guide in the identity

The Galata Tower

The Galata Tower illustrated with the festival’s words in many languages, and the event schedule poster.

Galata Tower made of multilingual typography
Festival schedule poster with a column of color per day
Festival program: performers, schedule and venue map